When you choose you believe in letting kids be kids. And not just in the playroom —out there. Out where they can jump into muddy puddles, dig to China with their bare hands and slide headfirst into second base. Out where they can wear their favorite shirt to school for the third time in one week without itching or scratching. These are the times when confidence in the laundry room shows its true colors. You are the all-capable, all-confident “all-family,” and we are your detergent.