all® free clear, an Official Laundry Partner of U.S. Soccer, is teaming up with U.S. Soccer Legend Alex Morgan to recognize and reward the real MVPs of any soccer team: the parents.
Parents of athletes are often the ones holding it all together and continually striving to make smart, intentional choices for their families amid their busy lives. To celebrate these efforts, all® free clear is proud to announce the all® Most Valuable Parents Sweepstakes.
Starting April 21, 2026, at 10 a.m. ET through 11:59 p.m. ET on May 21, parents and guardians of kids currently participating in organized youth soccer teams can share how the everyday, conscious decisions they make for their families—such as being mindful of the ingredients in the products they choose, including all® free clear laundry detergent—support their future soccer stars. Participants will be entered into a drawing for a chance to be one of three Grand Prize winners or one of 25 First Prize winners*.
From halftime snacks to sidelines cheers, what are some of the mindful choices you make to support your future soccer stars? Share your story and you could win $5,000 to support soccer expenses for your child and all® free clear products so you can continue making intentional choices on laundry day. We’re also giving away autographed gear from Alex Morgan herself! See how to enter below:
- Make sure your Instagram account is set to public.
- Follow @all_laundry on Instagram and upload a photo or video (:30 seconds or less) and caption (150-words or less) describing what makes you an MVP of a rising soccer star and how the intentional choices you make—whether big or small—help support, empower and inspire your child, on and off the field.
- Include the following hashtag #allMVPgiveaway and post!
Read the official sweepstakes rules here: allMVPsweeps.com
NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 US and DC who are 18 years of age and the age of majority or older in their state/jurisdiction of residence. Entrants must be the parent or legal guardian of a child who is 18 years of age or younger upon registration/enrollment of a U.S.-based organized youth soccer team/league, and is an active member of such team/league as of 4/20/26. The all® Most Valuable Parents (MVP) Sweepstakes starts 10:00 am ET on 4/21/26 and ends 11:59 pm ET on 5/21/26. Sponsored by Henkel Corporation. For rules and eligibility, visit allMVPsweeps.com.
As an official partner of Henkel and all® free clear, Alex shares her gameplan for everyday thoughtful choices with her top tips:
“Achieving an intentional, clean lifestyle takes discipline, much like athletic passions. It might take some research, and it can seem daunting, but that’s why it’s important to find products you can trust and stick with. For my laundry, I choose all® free clear laundry detergent. I know I can rely on the brand for a powerful clean that’s gentle on skin – which is a clean I can feel good about.”
“Something you don’t realize about sports is that they multiply your laundry like crazy. I saw it firsthand, and now I’m starting to see it with my older daughter. Between practices, games, and the endless mountain of linens and towels, the piles are endless, so staying on top of it makes a big difference in keeping you sane.”
“This applies to both soccer and household chores, but you have to do some trial and error to figure out what works for you. I pay attention to how different products perform for my family and pivot when needed. It’s important to have products you can rely on, like all® free clear laundry detergent. Made with only essential ingredients and zero dyes, perfumes and parabens, all® free clear is a laundry day win we can feel good about, every time.
“Between soccer, playing outside with my kids and living near the beach, I spend a lot of time outdoors. It’s just part of my routine to enjoy being outside, and it helps me recharge and live in the present moment.”
“Especially once I became a mom, I understood how essential it is to have a solid foundation from those around you, whether it’s your friends, teammates or family. Building your circle and trusting that they’ll have your back through the tough times is essential.”